Social media is often the most affordable marketing tool available to small businesses. Businesses have hopes of gaining tons of followers and generating new business. Unfortunately, you may not be getting your desired results because you may be making one or all of the following social media blunders.
People want to do business with those they know and trust. Develop a consistent brand so users can get an idea of who you are. Your mission statement may be well-crafted, but does it offer insight into who are you, the culture at your business, and why people should do business with you? Your brand voice can be described as an adjective that’s appropriate for your target audience. Will you be playful, sarcastic, or strictly professional? A playful mortician may not be appropriate. Your tone should mirror how you interact with customers – formal or casual? Developing content based on how you speak will keep your brand consistent and authentic.
If you’re just getting started on social media, you need to address the Five W’s before you start posting.
Your business social media profiles should have a purpose – gain attention, attract new customers, or answer customer questions. Social media requires having content that’s informational and easy to share. Often business owners fail to create the content that will generate more business.
Social media is a valuable tool for small businesses and is constantly changing. By planning ahead, you can attain better results and generate more interest in your business.